客家文化意象的想像与建构:以胜兴国际桐花村为例

【外文题名】Construction and Consumption of Hakka Cultural Image: A Case Study in Shenghsing International Tung Flower Village

【作者】 林锡霞

【关键词】 客家 文化意象 胜兴 桐花祭

【外文关键词】 Hakka Cultural Image Shenghsing Tung Blossom

【导师姓名】胡愈宁

【学位名称】硕士

【学位年度】2010

【学位授予单位】暂无

【所属分类】B98

【录入时间】2010-01-01

【全文挂接】 读秀挂接

【摘要】花退燒或者有新的文化勢力興起之際，客家文化是否也會隨之凋零？本研究由桐花祭出發，企圖透過釐清現代客家文化的想像與建構過程，探索現代客家文化的發展方向與爭論：究竟文化商品化策略是否可行，抑或有其他策略？在此問題脈絡下，本研究以苗栗勝興「國際桐花村」的客家文化意象的創造與轉化過程，提供一個社會學式的田野觀察與分析。之所以選擇此一地區，係有鑑於勝興經常成為全國「客家桐花祭」之主祭場，在客家文化現代化過程中具有指標性地位。而以勝興作為分析全球化衝擊下的客家文化自我重整的場域，無論在理論層次或政策面均有重大意義，其中最主要的部分在於：勝興原本只是台鐵舊山線上的一個小站，但後來卻演化成為國際桐花村，古老懷舊的鐵道山城意象，如何與「國際桐花村」的現代意象銜接？事實上，透過勝興由懷舊鐵道逐步演變為客家文化地標的過渡，可發現其中充滿媒體、政府、當地業者與社造團體之間的利益折衝，也呈現出族群認同與商業力量間的緊張與拉鋸。...

【外文摘要】In order to recover the dignity of Hakka Identity and ethnicity, the Council for Hakka Affairs since its inception in 2001 is to "promote Hakka culture and modernization" as the main policy, they promote the "Hakka Tung Blossom Festival" and the surrounding Tung Blossom goods, but also become a new Hakka culture images. Although the Hakka culture through "Tung Blossom" symbol smoothly into the consumer market, and try to create a new ethnic imagination, but this deviation from the consumption of Hakka cultural image of life is the stable foundation or not? When Tung Blossom unpopular or the rise of a new culture, Hakka culture is also followed dying? In this study, starting from the Tung Blossom Festival, an attempt to clarify the modern Hakka culture through the imagination and construction process, to explore the development direction of modern Hakka culture and controversy: Is cultural commercialization strategy is feasible, or are there other strategies?In this issue, the Miaoli Shenghsing "International Tung Blossom Village" is the theme of the creation of Hakka images culture and the transformation process, provide a sociological field observations and analysis. Select this region is due to the Shenghsing often become the main place of "Hakka Tung Blossom Festival" ,and has the index position of the modernization process of Hakka culture. Shenghsing, as a self-restructuring region, in order to analyze the impact of globalization on Hakka culture, it has important significance in theory or policy, the major part is: Shenghsing is a small old mountain line railway station originally, but later evolved into an international Tung Blossom Village, how to link the images between the old mountain railway nostalgic image and the modern "international Tung Blossom Village"? In fact, through Shenghsing Railway gradually evolved from the nostalgia of Hakka cultural landmark transition can be found filled with media, government, local industry groups and community building between the interests of conciliation, also appears to ethnic identity and the tension between commercial power....