客家文化元素在吉祥物之造形设计研究

【外文题名】A Research of Mascot Design for the Application of Hakka Cultural Elements

【作者】 张颢薰

【关键词】 客家文化 吉祥物 造形

【外文关键词】 Hakka Culture Mascot Shape

【导师姓名】林炎旦

【学位名称】硕士

【学位年度】暂无

【学位授予单位】暂无

【所属分类】S688.2

【录入时间】2014-11-17

【全文挂接】 读秀挂接

【摘要】推廣，希望透過吉祥物簡單、清楚、逗趣的造型，推廣客家各類型的活動。 本研究首先要探討客家文化的內涵，無論是從物質文化或精神文化層面。從文獻中找出客家文化的特色，然後再利用問卷調查的方式，歸納出一般大眾可認同的客家文化元素。之後利用這些客家元素加上創意的發想，轉化為吉祥物的造型。 經過調查，民眾認同的客家元素有客家米食、義民祭、桐花祭、祭祖、山歌、勤儉刻苦，女性獨立自主等。本研究再經過創意發想，設計出三款吉祥物。 吉祥物造形設計完成後再設計其周邊商品，並舉辦展覽請專家評論，最後提出結論與建議。...

【外文摘要】Hakka is the second largest ethnic group in Taiwan, which has its own language and local custom., In recent years, the government has been actively promoting Hakka affairs by not only holding 12 Hakka grand festival of Hakka but also the establishing several Hakka parks. However, after observing the activities visual images, we found it was lack of mascot which can represent the image of Hakka in Taiwan. Furthermore, there was no clear-cut identification for each different subject activities. Therefore, this study is attempted to create the concept of trademark and mascot and then promote the Hakka culture through this concept. Hopefully, all kinds of Hakka activities can be promoted through this simple but distinct with funny shape’s mascot. This research first will investigate the intention of Hakka culture from both material civilization and spiritual civilization. From researching the literature to identify the characteristics of the Hakka culture, and then making questionnaires to survey, this research might be able to conclude the common ideas and major elements of Hakka cultural people agree with. After all, those mixing the elements of Hakka and creative ideas will be transformed into the modeling of mascot. Based on the research result, elements of Hakka people agree with are Hakka grains, Hakka Yi-Min Festival, Hakka Tung Blossom Festival, ancestor worship, Hakka folksongs, Hakka women with diligent and independent. Then, using these Hakka elements with creative designed the Hakka mascot and came out 3 mascot design in total finally. Eventually, other related products will be designed and demonstrate by holding an exhibition shows. Experts will be invited to review, comment, and criticize. Ultimately, the conclusions and recommendations will be proposed....