旅游文化可视化开发模式的构建及应用研究

【外文题名】A model of culture visualization constructed and used in practice

【作者】 卓衍均

【关键词】 旅游文化 可视化 开发模式 梅州 客家文化

【外文关键词】 Tourism Culture Visualization Model Meizhou Hakka Culture

【导师姓名】桑祖南

【学位名称】硕士

【学位年度】2010

【学位授予单位】暂无

【所属分类】F590

【录入时间】2010-01-01

【全文挂接】 读秀挂接

【摘要】迫，而作为文化开发的关键环节——文化可视化方面的研究将成为炙手可热的话题。目前关于文化可视化方面的研究较少，相关的研究主要集中在旅游资源文化内涵的挖掘、深化和外化上，主要探讨的是如何使旅游资源的文化内涵通过旅游产品展示出来。但是要使旅游地具有浓郁的文化氛围同时使游客感受文化氛围，我们就要进行旅游文化传播，使旅游者真正感受到旅游资源的文化内涵。 本文的研究在收集和借鉴大量相关文献的基础上，以厄里的旅游“凝视”理论、双重编码理论和传播理论为指导，提出旅游文化可视化的理念，分析和指出影响旅游文化可视化开发的关键因素：旅游者的“凝视”需求差异、旅游资源文化内涵的挖掘深度和产品设计、旅游文化传播媒介和形式。并以此为基础建构了旅游文化可视化开发模式，重点突出旅游文化产品化和旅游文化传播，最后还把这一模式应用到梅州客家文化可视化开发的实践中。旅游文化可视化开发模式的建构是本文的创新性成果。这对探讨旅游文化可视化开发规律及完善旅游文化开发理论具有参考价值，对类似的文化的可视化开发具有极大的现实意义。 本文尝试建构一个旅游文化可视化开发模式。这个模式是从需求决定供给的假定出发，首先探讨旅游者“凝视”需求，然后再根据需求进行旅游文化主题定位、形象设计、产品化和文化传播，最终达到旅游文化可视的目的。 本文的创新点一方面在于提出旅游文化可视化的理念并确定了影响旅游文化可视性的关键因素，在此基础上建构了旅游文化可视化开发模式。另一个创新点在于从旅游摄影照片角度探讨了旅游者的文化产品需求。摄影是自我认同和叙述，旅游拍摄的对象往往是给旅游留下深刻印象并得到认可的事物。通过分析摄影的角度、内容等可以了解摄影者的心理乃至需求。...

【外文摘要】Culture is the soul of the development of tourism. If a country or region's tourism development is in the lack of influence of tourism culture and region traditional culture, It will lose Features, can not reflect the unique spirit of the connotation of the region, Lose a powerful attraction. Unique culture has become the core of tourism destinations. Therefore, with culture for tourism development becoming more and more important, to study and master cultural development regularity will appear even more urgent, especially, culture visualization is a key link. However, at present few people doing research about culture visualization, related research focuses on the cultural connotation of tourism resources, deepen and externalization. Based on the study of literature collection and related reference, this paper takes the theory of “tourist gaze”、dual coding theory and propagation theory as the guide, puts forward the concept of culture visualization, analysis and point out the key factors that influencing culture visualization: Demand difference for tourists gaze, Depth of cultural connotation and product design, the tourism culture media and forms. Based on those, constructed a model of culture visualization, highlight cultural productization and culture propagation and finally used in Meizhou practice. This model is innovative achievements of this paper. The model has reference value for culture development theory and for similar culture is of great practical significance. This paper tries to construct a cultural visualization tourism development mode. This pattern is from that the demand to supply, firstly discuss the demand for gazing, then according to the demand proceed in cultural theme positioning, image design, product design, transmission ,finally reach the purpose of culture visualization. The innovation of this paper is firstly to put forward the concept of culture visualization, analysis and point out the key factors that influencing culture visualization, construct a model of culture visualization. Another innovative point is to discuss culture demand from tourism photography. The Photography is self-identity and narrative, the photo from photography is impressive. Through the analysis the angle、content of the photo, can understand the psychological and demand....