客家文化特色元素在赣南土特产包装设计中的应用研究

【外文题名】The Research on the Application of Hakka Cultural Elemements to Gannan Native Products’ Packaging Design

【作者】 凌小红

【关键词】 客家文化元素 土特产包装 设计 应用

【外文关键词】 Hakka cultural element native products’packaging design application

【导师姓名】熊兴福，钟林泉

【学位名称】硕士

【学位年度】2010

【学位授予单位】暂无

【所属分类】J524.2

【录入时间】2010-01-01

【全文挂接】 知网挂接 万方挂接 读秀挂接

【摘要】径,也是更好地体现赣州“客家摇篮”的宣传宗旨。但就目前市面上的赣南土特商品包装设计而言,其在形态结构、产品名称、图形、字体、色彩及材料的运用和风格表现等方面,缺乏明确的认识和系统的运用原则,且在客家风格表现形式、元素选用上流于肤浅和雷同,对于赣南丰富的资源和独特的地域文化特色利用和表现不够,缺乏相应的文化内涵和品位,未能体现客家文化的特色魅力。而本课题将主要针对这一问题进行研究,对赣南客家文化特色元素进行分析、整合、概括、提炼,并应用到赣南土特产品的包装设计中,希望能提升赣南土特产包装的文化品位和地域特色,更好地整合赣南土特产品的对外形象。本文共分七章,第一章为引言,介绍本课题的研究背景、研究意义和研究思路和方法；第二章为赣南客家文化的精神特质与内涵,主要阐述了客家形成的原因及客家民系特征,分析了赣南客家文化的精神内涵与文化审美价值,提出了客家文化与赣南土特产品包装设计相结合的意义；第三章为客家文化特色风格释意,主要阐述了客家文化特色风格的形成与定位,概括了客家文化特色的具体表现,总结归纳了客家文化形象元素,并确立了客家文化形象元素在土特产包装的应用范围；第四章为地方土特产品包装设计的要素,主要阐述了现代土特产品包装发展趋势及赣南土特产品包装现状,总结了土特产品包装设计原则,并从文字、图形、色彩、材料等方面分析了土特产品包装设计要素；第五章为客家特色元素在土特产品包装的应用,主要是将归纳总结出的客家元素与表现手法运用到赣南土特产包装的设计实践中进行检验。第六章为客家风格包装设计手法的总结与归纳,通过设计实践检验,总结了客家文化特色元素应用在赣南土特产包装的表现手法。最后一章为结论和展望,作为对此命题的一个阶段性小结。总而言之,当前研究客家文化在赣南土特产包装上的应用这个方面还是相对薄弱的,本文力求在此范畴内有所突破。...

【外文摘要】Hakka culture is colorful with unique charm and rich connotation, so being an designer of Gannan native, we should take the mental attitude and responsibility to more strengthen the applied research of Gannan Hakka culture characteristics in the design practice, in line with inheriting and carrying forward the Hakka’s traditional culture spirit, specially apply the Gannan Hakka culture characteristics to the packaging of Gannan native products,it will integrate the image outside of Gannan native products better, become a way to promote and develop the Gannan Hakka culture, and also better to embody the publicity tenet of Ganzhou, the cradle of Hakka.But consiering the packaging design of Gannan native products in the present market, they are not only lack of the definite explicit understanding and systematic applied principle in morphostructure、name of product、graphics、color、application of material and style performance, but also become a mere formality and identical in manifestation of Hakka style and selection of elements, it is’t enough to make use and show Gannan’s rich resources and unique regional culture characteristics, lack corresponding cultural connotation and taste, and cann’t embody the characteristic charm. So this subject will major in researching this problem by analyzing、integrating、generalizing、extracting Gannan Hakka culture characteristic elements, and apply to the packaging design of Gannan native products, hope that can promote the culture taste and regionalal characteristics of Gannan native products’packaging design, integrate the image outside of Gannan native products better.This article is divided five chapters, the opening chapter is an intoduction, introducing the researching backgroud、purport、thought、method of this subject; the first chapter is about the ethos and connotation of Gannan Hakka culture, mainly expounding the cause of Hakka and the charateristics of Hakka people’s system, analyzing spiritual connotation and cutural esthetic value of Gannan Hakka culture, putting forward the meaning of the combination of Hakka culture and the packaging design of Gannan native products; the second chapter is about the characteristic aspects of Hakka culture, mainly expounding the formation and position of Hakka cutural characteristic aspects, generalizing the incorporations of Hakka cultural characteristics, summing up the image elements of Hakka culture, and establishing the applied coverage of Hakka cultural image elements in native products’ packaging; the third chapter is about the essentials in the packaging design of nativ products, mainly expounding the development trend of morden native products’ packaging and the current situation of Gannan native products’packaging, summing up the principles of native products’packaging design, and analyzing the elements of native products’packaging design in charater、graphics、color and material; the fourth chapter is about the application of Hakka characteristic elements in native products’ packaging, mainly applying the summaries of Hakka elements and technique of expression to the practice of Gannan native products’packaging design and testing; the fifth chapter is about the summary of the packaging design technique of Hakka style, summing up the application of Hakka cultural elements in the technique of expression of Gnnan native products’packaging, the end is the conclusion and prospect as the phasal summary of this subject.In brief, it is relatively weak in the researching of Hakka cultural application to Gannan native products’packaging design today.This article makes every effort to break through in this category....