客家地区医疗院所企业社会责任：以天晟医院推动社区健康营造为例

【外文题名】CSR of hospital in Hakka area--the community health creation plan implemented by Ten-Chen hospital

【作者】 徐千惠

【关键词】 社区健康营造 企业社会责任 策略性企业社会责任 培力

【外文关键词】 Enterprise Social Responsibility Strategic Enterprise Social Responsibility Community Health Creation Empowerment

【导师姓名】李世晖

【学位名称】硕士

【学位年度】暂无

【学位授予单位】暂无

【所属分类】暂无

【录入时间】2014-11-17

【全文挂接】 读秀挂接

【摘要】究探討以企業社會責任來推動地區關懷，以天晟醫院所執行的社區健康營造計畫為例，著重在企業如何透過社會責任推動地區關懷，從社區健康營造的組成、協調、執行，到最後檢視社區健康營造的落實成效，並且在社區的前景規劃上，企業可以透過資源的支援培力社區成為自主性高的社區健康營造，以及探討企業領導人核心觀念帶動企業運作，瞭解身處於客家地區的醫療院所涵蓋的客家因素影響力。...

【外文摘要】Strategic enterprise social responsibility is the extension of enterprise social responsibility. The selection of appropriate social topics is an unique behavior that separates from the competitors, additionally, it meets social demands by lowering cost and satisfying consumers’ needs. Taiwan is experiencing the aging of the society, aging and various chronic diseases have formed the factors that jeopardize people’s health. Hence, creating a society that integrates the concepts of enhancing health and medical service is a topic to be emphasized. Since enterprise social responsibility has the tendency to emerge steadily, this study was focusing to explore local cares driven by enterprise social responsibility. The community health creation plan implemented by T hospital was used as an example to demonstrate how enterprises promoting local cares through its social responsibility. The forming, coordination and implementation of the community health creation plan were studied first, the actual performance of the community health creation was then reviewed. In the planning of the community future outlook, enterprise can support the empowerment community through resources to build a highly autonomous community health creation plan. This study also discussed the core concepts of the enterprise leaders that leads the operation of the enterprise, and understood the influences from the medical institutes located in Hakka regions to Hakka factors....