文化公民权之赋权与实践－以桃园客家文化节回应性评估

【外文题名】The empowerment and practice of cultural citizenship responsive evaluation of Taoyuan Hakka Culture Festival

【作者】 黄琪崴

【关键词】 文化公民权 赋权 客家文化节 回应性评估

【外文关键词】 cultural citizenship empowerment Hakka Culture Festival responsive evaluation

【导师姓名】陈定铭

【学位名称】硕士

【学位年度】2010

【学位授予单位】暂无

【所属分类】D911

【录入时间】2010-01-01

【全文挂接】 读秀挂接

【摘要】藉由文獻分析、參與觀察與各界利害關係人深度訪談後，運用層級分析法（Analytic Hierarchy Process, AHP），建構「桃園客家文化節活動回應性評估指標相對權重體系」。藉此融入專家學者與民眾之意見，透過交叉檢驗，檢視政府賦權政策目標是否落實，推動公民實踐文化權利，達到文化公民權目標。最後，針對研究發現提出七項策略建議：（1）活動場地可集中於桃園縣客家文化館，形成本縣特色（2）活動規劃設立短中長期目標（3）策略聯盟資源整合（4）培植年輕團隊及文史工作者加入文化傳承與接軌工作（5）透過地方教育或宣傳系統、加強民眾權利認知觀念（6）強化活動宣傳廣度與深度（7）市場區隔行銷策略建議，俾供政府及相關單位未來執行相關賦權政策，擬定客家節慶活動規劃、行銷策略與發展方向參考，使活動更能成功推廣及輸出於民眾。...

【外文摘要】Taiwan is a multi-ethnic society characterized by a high cultural diversity. Due to rapid social and political development, our knowledge of citizenship can no longer be limited to basic human rights, suffrage, and economic equality. Citizenship should be more broadly defined as including cultural citizenship. This study focused on Taoyuan Hakka Culture Festival organized by Taoyuan County Government and used responsive evaluation method to investigate the development and implementation of Taoyuan Hakka Culture Festival. After collecting data through literature review, participant observation, and in-depth interview with key figures involved in this festival, this study applied Analytic Hierarchy Process (AHP) to construct a system of weighted criteria for responsive evaluation of Taoyuan Hakka Culture Festival . The opinions of experts and opinions were integrated and cross verified to examine the government s implementation of empowerment policies, promotion of citizen s involvement in culture, and achievement of the goal of cultural citizenship. Based on research findings, this study proposed seven strategic suggestions as follows: (1) held activities in the Taoyuan County Hakka Culture Hall to make this festival a feature of this county; (2) set up short, mid, and long-term goals for each activity; (3) form strategic alliances to integrate resources; (4) encourage young work teams and historical and cultural workers to engage in preservation of cultural assets; (5) reinforce citizens knowledge of their rights through local education or promotion systems; (6) increase the breadth and depth of promotions for the festival; (7) set up market segmentation strategies. The above suggestions could be a reference for the government and related authorities on implementation of empowerment policies, planning of Hakka Culture Festival activities, marketing and development of the festival, helping them more successfully promote and output the festival in the future....