客家文化馆委外经营策略之研究－以桃园县龙潭乡客家文化馆为例
【外文题名】Research on outsourcing of operation Hakka Cultural Museum－A Case study on Hakka Cultural Museum of Longtan Township, Taoyuan County
【作者】 张正鋐
【外文关键词】 Outsourcing Public private partnership
【导师姓名】宋立垚
【学位名称】硕士
【学位年度】暂无
【学位授予单位】暂无
【所属分类】暂无
【录入时间】2014-11-17
【全文挂接】 读秀挂接
【摘要】經費，面臨著逐年短缺困境及無法另闢財源情況下，致使未能發揮原先建館之預期功能，使得現階段的客家文化館在營運發展上面臨著極大之瓶頸，造成營運不彰或低使用率之原因。
有鑑於此，本研究以桃園縣龍潭鄉客家文化館為例，蒐集相關文獻、理論、法規資料及國內外成功案例分析借鏡，透過實質與非實質環境現況研究調查及SWOT分析，並徵詢專家意見研擬相關課題及探討策略因應。本研究建議以公私合作之委外經營模式觀點，尋求客家文化館營運利基，為客家文化館注入營運生機，共創地方政府、民間機構及民眾三贏之局面；同時研擬營運規劃、招商制度、履約管理層面歸納相關課題，進而研訂桃園縣龍潭鄉客家文化館委外經營之策略，使桃園縣龍潭鄉客家文化館得以永續經營。...
【外文摘要】The Hakkas Cultural Mseum for the annotation and remembered place of the Hakkas culture characteristic, and has the preservation, inherits and continues mission of the Hakkas culture, also brings the new turning point for the Hakkas culture development.In view of the fact that government in order to preserve and inherits the Hakkas culture spirit,accomplishment in recent years domestic Hakkas cultural museum in each place like mushroom growth vigorous development, but in transport business and the active promotion, relies on the government to arrange in order the budget credit transport business.But the government finance day by day is in recent years difficult, the reason government burden deals with the budget funds, faced with is being year by year short the difficult position and is unable to ward off in addition the source of wealth situation, causes not to be able to display constructs the hall originally the anticipated function, causes the present stage the Hakkas Cltural Mseum to be near the enormous bottleneck above transport business development, creates transport business not clear or reason of the low utilization ratio. In terms of this, the study took the Hakka Cltural Mseum of longtan township, taoyuan county as example, collected relevant documents, theories and regulations material and the domestic and foreign success case analysis profit by observing others, the penetration essence with the non-substantive environment present situation research investigation and the SWOT analysis, and seeks information the expert advice to draw up the correlation topic and the discussion strategy in accordance to. the study suggestion committee of by outside the public and private cooperation the management pattern viewpoint, seeks the Hakkas Cltural Mseum transport business advantage base, pours into transport business vitality for the Hakkas Cltural Mseum, altogether creates the local authority, the folk organization and the populace three wins the aspect; Simultaneously draws up transport business plan, businessmen are invited to open companies system, honors an agreement to manage the stratification plane induction correlation topic, then grinds subscribes outside the taoyuan county longtan township Hakkas Cultural Museum committee strategy of the management, enables the taoyuan county longtan township Hakkas Cultural Museum for sustainable operation....